If being on trend is your major goal for branding and you find a script you love, go for it! This is only one gal’s opinion. Then when you tire of it (which could happen as soon as 6 months from now!) you just pick a new one that tickles your fancy and have fun with it. Put that ish on everything else- your social media, website, packaging. THEN choose a script font you can’t live without. So what do you do? I recommend to many clients with timelessness and longevity as a major goal for their branding to choose a clean serif or sans serif font for their logo design. That means the font style made it’s way from the top of the retail chain to the basically… the bottom. I thought– it officially has to be dead to me now. I’ve read some very, let’s say, noteworthy… literature) Anyhow, back to the font I so dearly loved. Don’t even get me started on how amazing their book section is. Cheap diner menus… body wash… bad commercials…Ī font I once loved I spotted in the Dollar Tree on a package. You buy it, spend a lot of money making it part of your logo and brand style, and then you start seeing it everywhere. You find a script that is an instant love for you. Luscious script fonts have a tendency to grow in popularity quickly. Inky, calligraphy fonts are so intriguing… their beauty and form seem like an instance win, right?! You may think- done.
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